In 2001-02, as Rotary International entered its second century of service, it began developing a strategic plan to guide the organization, which also unifies the strategic direction of RI and The Rotary Foundation.. The plan has been reviewed and updated periodically since.
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Strategic priorities and goals
The Strategic plan identifies three strategic priorities supported by 16 goals:
Support and Strengthen Clubs
- Foster club innovation and flexibility
- Encourage clubs to participate in a variety of service activities
- Promote membership diversity
- Improve member recruitment and retention
- Develop leaders
- Start new, dynamic clubs
- Encourage strategic planning at club and district levels
Focus and Increase Humanitarian Service
- Eradicate polio
- Increase sustainable service focused on:
-New Generations Service programs
-The Rotary Foundation’s six areas of focus
- Increase collaboration and connection with other organizations
- Create significant projects both locally and internationally